May 2013
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April 2013
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“Advertising is only evil when it advertises evil things.”
– David Ogilvy
March 2013
11 posts
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A Case for Rebranding Teavana
Abstract
In this research paper, a strong case for rebranding Teavana will be made. Teavana is currently a leader in the beverage industry, but its image as a heaven of tea isn’t being communicated by its present brand. The industry competition includes Harney & Sons, The Republic of Tea, Tazo and Numi. Preemptive rebranding would help reposition Teavana and prevent competition from...
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Print Ad Copy
1. First, post the name of the company/product/service Teavana (specialty tea, bagged tea, ready-to-drink tea) 2. Post your demographics: who is your target audience? Teavana’s audience is wide and varied. While middle-aged and older women used to dominate the tea market, due to bottled and iced varieties, tea has seen surges in other markets, including young men, ages 14-30. Up to 50% of people...
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Potential Taglines
1. Sip your bliss. ⁃ This tagline works because it is simple, contains a call-to-action, conjures images of drinking tea and bliss and there are some nice consonant sounds that make sip and bliss sound good together.
2. The exalted state of tea. ⁃ This tagline works because it implies that this is the higher state of tea, which also implies that anything else is going...
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“Success is the child of audacity.”
– Benjamin Disraeli
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“Design is in everything we make, but it’s also between those things. It’s a mix...”
– Erik Adigard
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February 2013
11 posts
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“Nothing is original. Steal from anywhere that resonates with inspiration or...”
– Jim Jarmusch
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“Create your own visual style… let it be unique for yourself and yet identifiable...”
– Orson Welles
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“Art is not what you see, but what you make others see.”
– Edgar Degas
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January 2013
11 posts
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“Design creates culture. Culture shapes values. Values determine the future.”
– Robert L. Peters
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“Design is the intermediary between information and understanding.”
– Richard Grefé
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“People ignore design that ignores people.”
– Frank Chimero
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“The most innovative designers consciously reject the standard option box and...”
– Marty Neumeier 